diff --git a/offers/management/commands/seed_exchange.py b/offers/management/commands/seed_exchange.py
index 5392a87..2f902a5 100644
--- a/offers/management/commands/seed_exchange.py
+++ b/offers/management/commands/seed_exchange.py
@@ -206,10 +206,16 @@ class Command(BaseCommand):
         use_bulk = options["bulk"]
         bulk_size = max(1, options["bulk_size"])
         sleep_ms = max(0, options["sleep_ms"])
-        geo_url = options["geo_url"] or os.getenv("GEO_INTERNAL_URL") or os.getenv("GEO_URL")
+        geo_url = (
+            options["geo_url"]
+            or os.getenv("GEO_INTERNAL_URL")
+            or os.getenv("GEO_EXTERNAL_URL")
+            or os.getenv("GEO_URL")
+        )
         if not geo_url:
             self.stdout.write(self.style.ERROR("Geo URL is not set. Provide --geo-url or GEO_INTERNAL_URL."))
             return
+        geo_url = self._normalize_geo_url(geo_url)
         odoo_url = options["odoo_url"]
         product_filter = options["product"]
         ensure_products = options["ensure_products"]
@@ -690,6 +696,15 @@ class Command(BaseCommand):
                 return name
         return None
 
+    def _normalize_geo_url(self, url: str) -> str:
+        """Ensure geo URL has scheme and GraphQL path."""
+        value = url.strip()
+        if not value.startswith(("http://", "https://")):
+            value = f"http://{value}"
+        if "/graphql" not in value:
+            value = value.rstrip("/") + "/graphql/public/"
+        return value
+
     def _price_for_product(self, product_name: str) -> Decimal:
         for item in PRODUCT_CATALOG:
             if item["name"].lower() == product_name.lower():