diff --git a/src/mailer.js b/src/mailer.js
index 59b4e78..c257e1d 100644
--- a/src/mailer.js
+++ b/src/mailer.js
@@ -1,4 +1,5 @@
 import nodemailer from 'nodemailer';
+import { buildLoginCodeEmailTemplate } from './notification-templates.js';
 
 let cachedTransporter = null;
 
@@ -57,13 +58,13 @@ function getTransporter() {
 export async function sendLoginCodeEmail({ to, code, expiresAt }) {
   const { from } = getSmtpConfig();
   const transporter = getTransporter();
-  const expiresText = new Date(expiresAt).toLocaleString('ru-RU', { hour12: false });
+  const template = buildLoginCodeEmailTemplate({ code, expiresAt });
 
   await transporter.sendMail({
     from,
     to,
-    subject: 'Код входа в личный кабинет Fregat',
-    text: `Код входа: ${code}\nДействует до: ${expiresText}`,
-    html: `<p>Код входа: <b>${code}</b></p><p>Действует до: ${expiresText}</p>`,
+    subject: template.subject,
+    text: template.text,
+    html: template.html,
   });
 }
diff --git a/src/notification-templates.js b/src/notification-templates.js
new file mode 100644
index 0000000..406da22
--- /dev/null
+++ b/src/notification-templates.js
@@ -0,0 +1,255 @@
+import { isManagerRole } from './access.js';
+
+const DELIVERY_CHANNELS = ['EMAIL', 'TELEGRAM', 'MAX'];
+
+function splitBody(text) {
+  return String(text ?? '')
+    .split('\n')
+    .map((line) => line.trim())
+    .filter(Boolean);
+}
+
+function createChannelPreview(channel, fields = {}) {
+  return {
+    channel,
+    implemented: true,
+    subject: fields.subject ?? null,
+    body: fields.body ?? [],
+    buttonText: fields.buttonText ?? null,
+    buttonUrl: fields.buttonUrl ?? null,
+  };
+}
+
+function createMissingChannelPreview(channel) {
+  return {
+    channel,
+    implemented: false,
+    subject: null,
+    body: ['В коде не реализовано.'],
+    buttonText: null,
+    buttonUrl: null,
+  };
+}
+
+function buildChannelMatrix(implementedChannels) {
+  const implementedMap = new Map(implementedChannels.map((item) => [item.channel, item]));
+  return DELIVERY_CHANNELS.map((channel) => implementedMap.get(channel) ?? createMissingChannelPreview(channel));
+}
+
+export function buildFrontendAppUrl(path) {
+  const baseUrl = String(
+    process.env.TELEGRAM_MINI_APP_URL ||
+    process.env.WEB_FRONTEND_URL ||
+    process.env.NUXT_PUBLIC_SITE_URL ||
+    '',
+  ).trim().replace(/\/$/, '');
+
+  const normalizedPath = String(path || '').trim();
+  if (!baseUrl || !normalizedPath.startsWith('/')) {
+    return null;
+  }
+
+  return `${baseUrl}${normalizedPath}`;
+}
+
+export function buildUserOrderPath(orderId, role) {
+  const normalizedOrderId = String(orderId || '').trim();
+  if (!normalizedOrderId) {
+    return '';
+  }
+
+  return isManagerRole(role)
+    ? `/client-orders/${normalizedOrderId}`
+    : `/orders/${normalizedOrderId}`;
+}
+
+export function buildBonusProgramPath(entry = 'bonus-message') {
+  const normalizedEntry = String(entry || '').trim();
+  const params = new URLSearchParams();
+
+  if (normalizedEntry) {
+    params.set('entry', normalizedEntry);
+  }
+
+  const query = params.toString();
+  return query ? `/bonus-program?${query}` : '/bonus-program';
+}
+
+export function buildLoginCodeEmailTemplate({ code, expiresAt }) {
+  const expiresText = new Date(expiresAt).toLocaleString('ru-RU', { hour12: false });
+  const body = [
+    `Код входа: ${code}`,
+    `Действует до: ${expiresText}`,
+  ];
+
+  return {
+    subject: 'Код входа в личный кабинет Fregat',
+    body,
+    text: body.join('\n'),
+    html: `<p>Код входа: <b>${code}</b></p><p>Действует до: ${expiresText}</p>`,
+  };
+}
+
+export function buildMessengerLoginTemplate({ buttonUrl }) {
+  return {
+    message: 'Вход подтвержден. Нажмите кнопку, чтобы открыть личный кабинет.',
+    buttonText: 'Открыть кабинет',
+    buttonUrl,
+  };
+}
+
+export function buildOrderStatusNotificationTemplate({ orderId, orderCode, status, note, role }) {
+  const message = `Заказ ${orderCode} изменил статус: ${status}.${note ? `\nКомментарий: ${note}` : ''}`;
+
+  return {
+    message,
+    buttonText: 'Открыть заказ',
+    buttonUrl: buildFrontendAppUrl(buildUserOrderPath(orderId, role)),
+  };
+}
+
+export function buildAutoBonusNotificationTemplate({ amount, orderCode }) {
+  return {
+    message: `Начислен бонус: ${amount} за заказ ${orderCode}.`,
+    buttonText: 'Открыть бонусную программу',
+    buttonUrl: buildFrontendAppUrl(buildBonusProgramPath('auto-balance')),
+  };
+}
+
+export function buildManualBonusNotificationTemplate({ amount, reason }) {
+  return {
+    message: `Начислен бонус: ${amount}. Причина: ${reason}`,
+    buttonText: 'Открыть бонусную программу',
+    buttonUrl: buildFrontendAppUrl(buildBonusProgramPath('manual-balance')),
+  };
+}
+
+export function buildWithdrawalReviewNotificationTemplate({ status, reviewComment }) {
+  return {
+    message: `Заявка на вывод вознаграждения обновлена: ${status}.${reviewComment ? ` Комментарий: ${reviewComment}` : ''}`,
+    buttonText: 'Проверить бонусную программу',
+    buttonUrl: buildFrontendAppUrl(buildBonusProgramPath('withdrawal-review')),
+  };
+}
+
+export function getNotificationTemplatesCatalog() {
+  const loginTemplate = buildLoginCodeEmailTemplate({
+    code: '123456',
+    expiresAt: '2026-04-06T15:30:00.000Z',
+  });
+  const messengerLoginTemplate = buildMessengerLoginTemplate({
+    buttonUrl: 'https://fregat.dsrptlab.com/login?login_token=demo-token',
+  });
+  const orderStatusTemplate = buildOrderStatusNotificationTemplate({
+    orderId: 'demo-order-id',
+    orderCode: 'FRG-2401',
+    status: 'IN_PROGRESS',
+    note: 'заказ передан в производство',
+    role: 'CLIENT',
+  });
+  const autoBonusTemplate = buildAutoBonusNotificationTemplate({
+    amount: 1250,
+    orderCode: 'FRG-2401',
+  });
+  const manualBonusTemplate = buildManualBonusNotificationTemplate({
+    amount: 500,
+    reason: 'ручное начисление менеджером',
+  });
+  const withdrawalReviewTemplate = buildWithdrawalReviewNotificationTemplate({
+    status: 'APPROVED',
+    reviewComment: 'выплата передана в обработку',
+  });
+
+  return [
+    {
+      id: 'login-code-email',
+      title: 'Код входа по email',
+      channels: buildChannelMatrix([
+        createChannelPreview('EMAIL', {
+          subject: loginTemplate.subject,
+          body: loginTemplate.body,
+        }),
+      ]),
+    },
+    {
+      id: 'messenger-login-confirmed',
+      title: 'Подтверждение входа через мессенджер',
+      channels: buildChannelMatrix([
+        createChannelPreview('TELEGRAM', {
+          body: splitBody(messengerLoginTemplate.message),
+          buttonText: messengerLoginTemplate.buttonText,
+          buttonUrl: messengerLoginTemplate.buttonUrl,
+        }),
+        createChannelPreview('MAX', {
+          body: splitBody(messengerLoginTemplate.message),
+          buttonText: messengerLoginTemplate.buttonText,
+          buttonUrl: messengerLoginTemplate.buttonUrl,
+        }),
+      ]),
+    },
+    {
+      id: 'order-status-update',
+      title: 'Изменение статуса заказа',
+      channels: buildChannelMatrix([
+        createChannelPreview('TELEGRAM', {
+          body: splitBody(orderStatusTemplate.message),
+          buttonText: orderStatusTemplate.buttonText,
+          buttonUrl: orderStatusTemplate.buttonUrl,
+        }),
+        createChannelPreview('MAX', {
+          body: splitBody(orderStatusTemplate.message),
+          buttonText: orderStatusTemplate.buttonText,
+          buttonUrl: orderStatusTemplate.buttonUrl,
+        }),
+      ]),
+    },
+    {
+      id: 'auto-referral-bonus',
+      title: 'Автоматическое начисление реферального бонуса',
+      channels: buildChannelMatrix([
+        createChannelPreview('TELEGRAM', {
+          body: splitBody(autoBonusTemplate.message),
+          buttonText: autoBonusTemplate.buttonText,
+          buttonUrl: autoBonusTemplate.buttonUrl,
+        }),
+        createChannelPreview('MAX', {
+          body: splitBody(autoBonusTemplate.message),
+          buttonText: autoBonusTemplate.buttonText,
+          buttonUrl: autoBonusTemplate.buttonUrl,
+        }),
+      ]),
+    },
+    {
+      id: 'manual-bonus-credit',
+      title: 'Ручное начисление бонуса',
+      channels: buildChannelMatrix([
+        createChannelPreview('TELEGRAM', {
+          body: splitBody(manualBonusTemplate.message),
+          buttonText: manualBonusTemplate.buttonText,
+          buttonUrl: manualBonusTemplate.buttonUrl,
+        }),
+        createChannelPreview('MAX', {
+          body: splitBody(manualBonusTemplate.message),
+          buttonText: manualBonusTemplate.buttonText,
+          buttonUrl: manualBonusTemplate.buttonUrl,
+        }),
+      ]),
+    },
+    {
+      id: 'reward-withdrawal-review',
+      title: 'Решение по заявке на вывод бонусов',
+      channels: buildChannelMatrix([
+        createChannelPreview('TELEGRAM', {
+          body: splitBody(withdrawalReviewTemplate.message),
+          buttonText: withdrawalReviewTemplate.buttonText,
+          buttonUrl: withdrawalReviewTemplate.buttonUrl,
+        }),
+        createChannelPreview('MAX', {
+          body: splitBody(withdrawalReviewTemplate.message),
+          buttonText: withdrawalReviewTemplate.buttonText,
+          buttonUrl: withdrawalReviewTemplate.buttonUrl,
+        }),
+      ]),
+    },
+  ];
+}
diff --git a/src/resolvers.js b/src/resolvers.js
index ae4ad04..5d3456f 100644
--- a/src/resolvers.js
+++ b/src/resolvers.js
@@ -15,6 +15,13 @@ import {
   isManagerRole,
 } from './access.js';
 import { sendLoginCodeEmail } from './mailer.js';
+import {
+  buildAutoBonusNotificationTemplate,
+  buildManualBonusNotificationTemplate,
+  buildOrderStatusNotificationTemplate,
+  buildWithdrawalReviewNotificationTemplate,
+  getNotificationTemplatesCatalog,
+} from './notification-templates.js';
 import { upsertActiveMessengerConnection } from './messenger-connections.js';
 import { dispatchToUserConnections, sendMessengerMessage } from './messenger.js';
 import { dateTimeScalar, jsonScalar } from './scalars.js';
@@ -230,13 +237,17 @@ async function applyManualOrderStatus(context, order, manager, status) {
   await notifyOrderStakeholders(context, updated, status, `Manager set status to ${status}`);
 
   if (referralBonus?.isNew) {
+    const template = buildAutoBonusNotificationTemplate({
+      amount: toFloat(referralBonus.transaction.amount),
+      orderCode: updated.code,
+    });
     await dispatchToUserConnections(
       context.prisma,
       referralBonus.transaction.userId,
-      `Начислен бонус: ${toFloat(referralBonus.transaction.amount)} за заказ ${updated.code}.`,
+      template.message,
       {
-        buttonUrl: buildFrontendAppUrl(buildBonusProgramPath('auto-balance')),
-        buttonText: 'Открыть бонусную программу',
+        buttonUrl: template.buttonUrl,
+        buttonText: template.buttonText,
       },
     );
   }
@@ -452,57 +463,12 @@ async function resolveOrderRequirements(context, user, deliveryAddressId) {
   return resolveSelectedDeliveryAddress(context, user.id, deliveryAddressId);
 }
 
-function formatOrderStatusMessage(order, status, note) {
-  const suffix = note ? `\nКомментарий: ${note}` : '';
-  return `Заказ ${order.code} изменил статус: ${status}.${suffix}`;
-}
-
-function buildFrontendAppUrl(path) {
-  const baseUrl = String(
-    process.env.TELEGRAM_MINI_APP_URL ||
-    process.env.WEB_FRONTEND_URL ||
-    process.env.NUXT_PUBLIC_SITE_URL ||
-    '',
-  ).trim().replace(/\/$/, '');
-
-  const normalizedPath = String(path || '').trim();
-  if (!baseUrl || !normalizedPath.startsWith('/')) {
-    return null;
-  }
-
-  return `${baseUrl}${normalizedPath}`;
-}
-
-function buildUserOrderPath(orderId, role) {
-  const normalizedOrderId = String(orderId || '').trim();
-  if (!normalizedOrderId) {
-    return '';
-  }
-
-  return isManagerRole(role)
-    ? `/client-orders/${normalizedOrderId}`
-    : `/orders/${normalizedOrderId}`;
-}
-
-function buildBonusProgramPath(entry = 'bonus-message') {
-  const normalizedEntry = String(entry || '').trim();
-  const params = new URLSearchParams();
-
-  if (normalizedEntry) {
-    params.set('entry', normalizedEntry);
-  }
-
-  const query = params.toString();
-  return query ? `/bonus-program?${query}` : '/bonus-program';
-}
-
 async function notifyOrderStakeholders(context, order, status, note) {
   const recipients = [order.customerId, order.managerId].filter(Boolean);
   if (!recipients.length) {
     return;
   }
 
-  const message = formatOrderStatusMessage(order, status, note);
   const uniqueRecipients = [...new Set(recipients)];
   const users = await context.prisma.user.findMany({
     where: {
@@ -516,10 +482,20 @@ async function notifyOrderStakeholders(context, order, status, note) {
   const userRoleMap = new Map(users.map((user) => [user.id, user.role]));
 
   await Promise.allSettled(
-    uniqueRecipients.map((userId) => dispatchToUserConnections(context.prisma, userId, message, {
-      buttonUrl: buildFrontendAppUrl(buildUserOrderPath(order.id, userRoleMap.get(userId))),
-      buttonText: 'Открыть заказ',
-    })),
+    uniqueRecipients.map((userId) => {
+      const template = buildOrderStatusNotificationTemplate({
+        orderId: order.id,
+        orderCode: order.code,
+        status,
+        note,
+        role: userRoleMap.get(userId),
+      });
+
+      return dispatchToUserConnections(context.prisma, userId, template.message, {
+        buttonUrl: template.buttonUrl,
+        buttonText: template.buttonText,
+      });
+    }),
   );
 }
 
@@ -562,7 +538,13 @@ async function collectNotificationHistory(context, userId, channel, limit) {
     id: `ORDER_${event.id}_${channel}`,
     channel,
     title: `Статус заказа ${event.order.code}`,
-    message: formatOrderStatusMessage(event.order, event.status, event.note),
+    message: buildOrderStatusNotificationTemplate({
+      orderId: event.orderId,
+      orderCode: event.order.code,
+      status: event.status,
+      note: event.note,
+      role: 'CLIENT',
+    }).message,
     createdAt: event.createdAt,
     orderId: event.orderId,
   }));
@@ -679,6 +661,11 @@ export const resolvers = {
       return collectNotificationHistory(context, user.id, channel, normalizedLimit);
     },
 
+    notificationTemplates: (_, __, context) => {
+      requireManagerAccess(context);
+      return getNotificationTemplatesCatalog();
+    },
+
     managerNotificationHistory: async (_, { userId, channel, limit }, context) => {
       const manager = requireManagerAccess(context);
       await assertManagerCanAccessUser(context.prisma, manager, userId);
@@ -1906,13 +1893,17 @@ export const resolvers = {
         },
       });
 
+      const template = buildManualBonusNotificationTemplate({
+        amount: toFloat(transaction.amount),
+        reason: transaction.reason,
+      });
       await dispatchToUserConnections(
         context.prisma,
         transaction.userId,
-        `Начислен бонус: ${toFloat(transaction.amount)}. Причина: ${transaction.reason}`,
+        template.message,
         {
-          buttonUrl: buildFrontendAppUrl(buildBonusProgramPath('manual-balance')),
-          buttonText: 'Открыть бонусную программу',
+          buttonUrl: template.buttonUrl,
+          buttonText: template.buttonText,
         },
       );
 
@@ -1954,13 +1945,17 @@ export const resolvers = {
         },
       });
 
+      const template = buildWithdrawalReviewNotificationTemplate({
+        status: withdrawal.status,
+        reviewComment: withdrawal.reviewComment,
+      });
       await dispatchToUserConnections(
         context.prisma,
         withdrawal.requesterId,
-        `Заявка на вывод вознаграждения обновлена: ${withdrawal.status}.${withdrawal.reviewComment ? ` Комментарий: ${withdrawal.reviewComment}` : ''}`,
+        template.message,
         {
-          buttonUrl: buildFrontendAppUrl(buildBonusProgramPath('withdrawal-review')),
-          buttonText: 'Проверить бонусную программу',
+          buttonUrl: template.buttonUrl,
+          buttonText: template.buttonText,
         },
       );
 
diff --git a/src/schema.graphql b/src/schema.graphql
index 6ee668d..db87ebd 100644
--- a/src/schema.graphql
+++ b/src/schema.graphql
@@ -178,6 +178,21 @@ type NotificationHistoryItem {
   orderId: ID
 }
 
+type NotificationTemplateChannel {
+  channel: LoginChannel!
+  implemented: Boolean!
+  subject: String
+  body: [String!]!
+  buttonText: String
+  buttonUrl: String
+}
+
+type NotificationTemplate {
+  id: ID!
+  title: String!
+  channels: [NotificationTemplateChannel!]!
+}
+
 type Warehouse {
   id: ID!
   code: String!
@@ -364,6 +379,7 @@ type Query {
   myDeliveryAddresses: [DeliveryAddress!]!
   myMessengerConnections: [MessengerConnection!]!
   myNotificationHistory(channel: MessengerType!, limit: Int = 50): [NotificationHistoryItem!]!
+  notificationTemplates: [NotificationTemplate!]!
   managerNotificationHistory(userId: ID!, channel: MessengerType!, limit: Int = 50): [NotificationHistoryItem!]!
   clientProducts: [Product!]!
   order(id: ID!): Order
diff --git a/src/server.js b/src/server.js
index 45a347e..4fae6d8 100644
--- a/src/server.js
+++ b/src/server.js
@@ -30,6 +30,7 @@ import {
 } from './messenger-connections.js';
 import { validateMaxMiniAppInitData } from './max-mini-app.js';
 import { sendMessengerMessage } from './messenger.js';
+import { buildMessengerLoginTemplate } from './notification-templates.js';
 import { prisma } from './prisma-client.js';
 import { resolvers } from './resolvers.js';
 import { telegramApi, telegramFileUrl } from './telegram.js';
@@ -427,12 +428,15 @@ app.post('/bot/messenger-login', async (req, res) => {
   const loginUrl = `${frontendUrl}/login?${loginQuery.toString()}`;
 
   if (!skipDispatch) {
+    const template = buildMessengerLoginTemplate({
+      buttonUrl: loginUrl,
+    });
     const dispatch = await sendMessengerMessage({
       type: channel,
       channelId,
-      message: 'Вход подтвержден. Нажмите кнопку, чтобы открыть личный кабинет.',
-      buttonUrl: loginUrl,
-      buttonText: 'Открыть кабинет',
+      message: template.message,
+      buttonUrl: template.buttonUrl,
+      buttonText: template.buttonText,
     });
 
     if (!dispatch.success) {