diff --git a/omni_chat/src/worker.ts b/omni_chat/src/worker.ts
index bf6f5ca..a12eb39 100644
--- a/omni_chat/src/worker.ts
+++ b/omni_chat/src/worker.ts
@@ -9,7 +9,7 @@ type OmniInboundEnvelopeV1 = {
   idempotencyKey: string;
   provider: string;
   channel: "TELEGRAM" | "WHATSAPP" | "INSTAGRAM" | "PHONE" | "EMAIL" | "INTERNAL";
-  direction: "IN";
+  direction: "IN" | "OUT";
   providerEventId: string;
   providerMessageId: string | null;
   eventType: string;
@@ -27,6 +27,7 @@ type OmniInboundEnvelopeV1 = {
 };
 
 export const RECEIVER_FLOW_QUEUE_NAME = (process.env.RECEIVER_FLOW_QUEUE_NAME || "receiver.flow").trim();
+const TELEGRAM_PLACEHOLDER_PREFIX = "Telegram ";
 
 function redisConnectionFromEnv(): ConnectionOptions {
   const raw = (process.env.REDIS_URL || "redis://localhost:6379").trim();
@@ -52,6 +53,83 @@ function parseOccurredAt(input: string | null | undefined) {
   return d;
 }
 
+function asString(input: unknown) {
+  if (typeof input !== "string") return null;
+  const trimmed = input.trim();
+  return trimmed || null;
+}
+
+function safeDirection(input: unknown): "IN" | "OUT" {
+  return input === "OUT" ? "OUT" : "IN";
+}
+
+function isUniqueConstraintError(error: unknown) {
+  return error instanceof Prisma.PrismaClientKnownRequestError && error.code === "P2002";
+}
+
+type ContactProfile = {
+  displayName: string;
+  avatarUrl: string | null;
+};
+
+function buildContactProfile(
+  normalized: OmniInboundEnvelopeV1["payloadNormalized"],
+  externalContactId: string,
+): ContactProfile {
+  const firstName =
+    asString(normalized.contactFirstName) ??
+    asString(normalized.fromFirstName) ??
+    asString(normalized.chatFirstName);
+  const lastName =
+    asString(normalized.contactLastName) ??
+    asString(normalized.fromLastName) ??
+    asString(normalized.chatLastName);
+  const username =
+    asString(normalized.contactUsername) ??
+    asString(normalized.fromUsername) ??
+    asString(normalized.chatUsername);
+  const title = asString(normalized.contactTitle) ?? asString(normalized.chatTitle);
+
+  const fullName = [firstName, lastName].filter(Boolean).join(" ");
+  const displayName =
+    fullName ||
+    (username ? `@${username.replace(/^@/, "")}` : null) ||
+    title ||
+    `${TELEGRAM_PLACEHOLDER_PREFIX}${externalContactId}`;
+
+  return {
+    displayName,
+    avatarUrl: asString(normalized.contactAvatarUrl),
+  };
+}
+
+async function maybeHydrateContact(contactId: string, profile: ContactProfile) {
+  const current = await prisma.contact.findUnique({
+    where: { id: contactId },
+    select: { name: true, avatarUrl: true },
+  });
+  if (!current) return;
+
+  const updates: Prisma.ContactUpdateInput = {};
+  const currentName = asString(current.name);
+  const nextName = asString(profile.displayName);
+
+  if (nextName && (!currentName || currentName.startsWith(TELEGRAM_PLACEHOLDER_PREFIX)) && currentName !== nextName) {
+    updates.name = nextName;
+  }
+
+  const currentAvatar = asString(current.avatarUrl);
+  if (profile.avatarUrl && !currentAvatar) {
+    updates.avatarUrl = profile.avatarUrl;
+  }
+
+  if (Object.keys(updates).length === 0) return;
+  await prisma.contact.update({
+    where: { id: contactId },
+    data: updates,
+  });
+}
+
 async function resolveTeamId(env: OmniInboundEnvelopeV1) {
   const n = env.payloadNormalized ?? ({} as OmniInboundEnvelopeV1["payloadNormalized"]);
   const bcId = String(n.businessConnectionId ?? "").trim();
@@ -85,7 +163,11 @@ async function resolveTeamId(env: OmniInboundEnvelopeV1) {
   return demo?.id ?? null;
 }
 
-async function resolveContact(input: { teamId: string; externalContactId: string }) {
+async function resolveContact(input: {
+  teamId: string;
+  externalContactId: string;
+  profile: ContactProfile;
+}) {
   const existingIdentity = await prisma.omniContactIdentity.findFirst({
     where: {
       teamId: input.teamId,
@@ -95,28 +177,48 @@ async function resolveContact(input: { teamId: string; externalContactId: string
     select: { contactId: true },
   });
   if (existingIdentity?.contactId) {
+    await maybeHydrateContact(existingIdentity.contactId, input.profile);
     return existingIdentity.contactId;
   }
 
   const contact = await prisma.contact.create({
     data: {
       teamId: input.teamId,
-      name: `Telegram ${input.externalContactId}`,
-      company: "",
-      country: "",
-      location: "",
+      name: input.profile.displayName,
+      avatarUrl: input.profile.avatarUrl,
+      company: null,
+      country: null,
+      location: null,
     },
     select: { id: true },
   });
 
-  await prisma.omniContactIdentity.create({
-    data: {
-      teamId: input.teamId,
-      contactId: contact.id,
-      channel: "TELEGRAM",
-      externalId: input.externalContactId,
-    },
-  });
+  try {
+    await prisma.omniContactIdentity.create({
+      data: {
+        teamId: input.teamId,
+        contactId: contact.id,
+        channel: "TELEGRAM",
+        externalId: input.externalContactId,
+      },
+    });
+  } catch (error) {
+    if (!isUniqueConstraintError(error)) throw error;
+
+    const concurrentIdentity = await prisma.omniContactIdentity.findFirst({
+      where: {
+        teamId: input.teamId,
+        channel: "TELEGRAM",
+        externalId: input.externalContactId,
+      },
+      select: { contactId: true },
+    });
+    if (!concurrentIdentity?.contactId) throw error;
+
+    await prisma.contact.delete({ where: { id: contact.id } }).catch(() => undefined);
+    await maybeHydrateContact(concurrentIdentity.contactId, input.profile);
+    return concurrentIdentity.contactId;
+  }
 
   return contact.id;
 }
@@ -126,6 +228,7 @@ async function upsertThread(input: {
   contactId: string;
   externalChatId: string;
   businessConnectionId: string | null;
+  title: string | null;
 }) {
   const existing = await prisma.omniThread.findFirst({
     where: {
@@ -134,32 +237,60 @@ async function upsertThread(input: {
       externalChatId: input.externalChatId,
       businessConnectionId: input.businessConnectionId,
     },
-    select: { id: true },
+    select: { id: true, title: true },
   });
 
   if (existing) {
+    const data: Prisma.OmniThreadUpdateInput = {
+      contactId: input.contactId,
+    };
+    if (input.title && !existing.title) {
+      data.title = input.title;
+    }
+
     await prisma.omniThread.update({
       where: { id: existing.id },
-      data: { contactId: input.contactId },
+      data,
     });
     return existing;
   }
 
-  return prisma.omniThread.create({
-    data: {
-      teamId: input.teamId,
-      contactId: input.contactId,
-      channel: "TELEGRAM",
-      externalChatId: input.externalChatId,
-      businessConnectionId: input.businessConnectionId,
-      title: null,
-    },
-    select: { id: true },
-  });
+  try {
+    return await prisma.omniThread.create({
+      data: {
+        teamId: input.teamId,
+        contactId: input.contactId,
+        channel: "TELEGRAM",
+        externalChatId: input.externalChatId,
+        businessConnectionId: input.businessConnectionId,
+        title: input.title,
+      },
+      select: { id: true },
+    });
+  } catch (error) {
+    if (!isUniqueConstraintError(error)) throw error;
+
+    const concurrentThread = await prisma.omniThread.findFirst({
+      where: {
+        teamId: input.teamId,
+        channel: "TELEGRAM",
+        externalChatId: input.externalChatId,
+        businessConnectionId: input.businessConnectionId,
+      },
+      select: { id: true },
+    });
+    if (!concurrentThread) throw error;
+
+    await prisma.omniThread.update({
+      where: { id: concurrentThread.id },
+      data: { contactId: input.contactId },
+    });
+    return concurrentThread;
+  }
 }
 
 async function ingestInbound(env: OmniInboundEnvelopeV1) {
-  if (env.channel !== "TELEGRAM" || env.direction !== "IN") return;
+  if (env.channel !== "TELEGRAM") return;
 
   const teamId = await resolveTeamId(env);
   if (!teamId) {
@@ -179,13 +310,20 @@ async function ingestInbound(env: OmniInboundEnvelopeV1) {
   const businessConnectionId = String(n.businessConnectionId ?? "").trim() || null;
   const text = normalizeText(n.text);
   const occurredAt = parseOccurredAt(env.occurredAt);
+  const direction = safeDirection(env.direction);
+  const contactProfile = buildContactProfile(n, externalContactId);
 
-  const contactId = await resolveContact({ teamId, externalContactId });
+  const contactId = await resolveContact({
+    teamId,
+    externalContactId,
+    profile: contactProfile,
+  });
   const thread = await upsertThread({
     teamId,
     contactId,
     externalChatId,
     businessConnectionId,
+    title: asString(n.chatTitle),
   });
 
   if (env.providerMessageId) {
@@ -200,7 +338,7 @@ async function ingestInbound(env: OmniInboundEnvelopeV1) {
         teamId,
         contactId,
         threadId: thread.id,
-        direction: "IN",
+        direction,
         channel: "TELEGRAM",
         status: "DELIVERED",
         text,
@@ -222,7 +360,7 @@ async function ingestInbound(env: OmniInboundEnvelopeV1) {
         teamId,
         contactId,
         threadId: thread.id,
-        direction: "IN",
+        direction,
         channel: "TELEGRAM",
         status: "DELIVERED",
         text,
@@ -238,7 +376,7 @@ async function ingestInbound(env: OmniInboundEnvelopeV1) {
     data: {
       contactId,
       kind: "MESSAGE",
-      direction: "IN",
+      direction,
       channel: "TELEGRAM",
       content: text,
       occurredAt,
diff --git a/omni_inbound/src/telegram.ts b/omni_inbound/src/telegram.ts
index be8b8f3..c8dc3ee 100644
--- a/omni_inbound/src/telegram.ts
+++ b/omni_inbound/src/telegram.ts
@@ -45,6 +45,29 @@ function cropText(value: unknown) {
   return value.slice(0, MAX_TEXT_LENGTH);
 }
 
+function normalizeString(value: unknown) {
+  if (typeof value !== "string") return null;
+  const normalized = value.trim();
+  return normalized || null;
+}
+
+function detectDirection(message: JsonObject, chat: JsonObject, from: JsonObject): "IN" | "OUT" {
+  if (typeof message.outgoing === "boolean") return message.outgoing ? "OUT" : "IN";
+  if (typeof message.is_outgoing === "boolean") return message.is_outgoing ? "OUT" : "IN";
+  if (typeof message.out === "boolean") return message.out ? "OUT" : "IN";
+
+  const chatType = normalizeString(chat.type);
+  if (chatType === "private" && from.is_bot === true) return "OUT";
+
+  const chatId = chat.id != null ? String(chat.id) : null;
+  const fromId = from.id != null ? String(from.id) : null;
+  if (chatType === "private" && chatId && fromId && chatId !== fromId) {
+    return "OUT";
+  }
+
+  return "IN";
+}
+
 function requireString(value: unknown, fallback: string) {
   const v = String(value ?? "").trim();
   return v || fallback;
@@ -72,6 +95,9 @@ export function parseTelegramBusinessUpdate(raw: unknown): OmniInboundEnvelopeV1
 
   const chat = asObject(message.chat);
   const from = asObject(message.from);
+  const direction = detectDirection(message, chat, from);
+  const contactSource = direction === "OUT" && Object.keys(chat).length > 0 ? chat : from;
+  const fallbackContactSource = direction === "OUT" ? from : chat;
 
   const threadExternalId =
     chat.id != null
@@ -80,7 +106,12 @@ export function parseTelegramBusinessUpdate(raw: unknown): OmniInboundEnvelopeV1
         ? String(businessConnection.user_chat_id)
         : null;
 
-  const contactExternalId = from.id != null ? String(from.id) : null;
+  const contactExternalId =
+    contactSource.id != null
+      ? String(contactSource.id)
+      : fallbackContactSource.id != null
+        ? String(fallbackContactSource.id)
+        : null;
 
   const text = cropText(message.text) ?? cropText(message.caption);
 
@@ -105,7 +136,7 @@ export function parseTelegramBusinessUpdate(raw: unknown): OmniInboundEnvelopeV1
     idempotencyKey,
     provider: "telegram_business",
     channel: "TELEGRAM",
-    direction: "IN",
+    direction,
     providerEventId,
     providerMessageId,
     eventType,
@@ -119,9 +150,18 @@ export function parseTelegramBusinessUpdate(raw: unknown): OmniInboundEnvelopeV1
       businessConnectionId,
       updateId: updateId != null ? String(updateId) : null,
       chatTitle: typeof chat.title === "string" ? chat.title : null,
+      chatUsername: normalizeString(chat.username),
+      chatFirstName: normalizeString(chat.first_name),
+      chatLastName: normalizeString(chat.last_name),
+      contactUsername: normalizeString(contactSource.username),
+      contactFirstName: normalizeString(contactSource.first_name),
+      contactLastName: normalizeString(contactSource.last_name),
+      contactTitle: normalizeString(contactSource.title),
+      contactAvatarUrl: normalizeString(contactSource.photo_url),
       fromUsername: typeof from.username === "string" ? from.username : null,
       fromFirstName: typeof from.first_name === "string" ? from.first_name : null,
       fromLastName: typeof from.last_name === "string" ? from.last_name : null,
+      fromIsBot: from.is_bot === true,
     },
   };
 }
diff --git a/omni_inbound/src/types.ts b/omni_inbound/src/types.ts
index b343d3f..28f10b5 100644
--- a/omni_inbound/src/types.ts
+++ b/omni_inbound/src/types.ts
@@ -5,7 +5,7 @@ export type OmniInboundEnvelopeV1 = {
   idempotencyKey: string;
   provider: string;
   channel: OmniInboundChannel;
-  direction: "IN";
+  direction: "IN" | "OUT";
   providerEventId: string;
   providerMessageId: string | null;
   eventType: string;